If you’re thinking about hiring a creative agency to develop graphic design materials for your brand identity you may be hearing some myths. Let's clear it up.
Myth 1 - It is all about branding and logos
Logos are the face of any brand and are a key for branding, however, design is more than just creating brand logos. Design goes above and beyond creating visual content to convey a specific message. It's about a variety of media, such as brochures, fliers, collateral, etc.
Myth 2 - It is for printed media only
Graphics can be used for digital and print media, especially now, the world has been even more digitalized. Digital graphic design can be used for website design, social media content, email design, LinkedIn covers and banners, and the list keeps going.
Myth 3 - It is all about fonts
Typography is a very important element to create an aesthetic design, however, the font needs to convey the message to communicate your brand, values, and target audience. The font needs to interact with the other design elements, colors, images, etc.
Myth 4 - It is all about following visual trends
Trends come and go, every year Pantone selects a color of the year, and every year there are new concepts coming. The design needs to be consistent with the brand image to convey the message.
We hope this article helps you clear up some common myths. If you are looking for a creative agency to develop your company’s branding, Design Works Studio is a creative agency with over 30 years in business providing creative marketing and advertising solutions.
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